Urbanski is a marketing guru that I met on Facebook. I
subscribe to his newsletter, and enjoy seeing some interesting
ways he uses video to market his message in his newsletter.
Here is a YouTube video he had created for a video newsletter
he sent out a while ago to market one of his seminars.
When you received the email, he send it in
text format inviting you to click over to his video
newsletter. This video was on a page of his
website. That page also had a short introduction to
the seminar shortly to take place. A very ingenious way
to use video in marketing!
liked the most about this though was the video. It wasn't
a video preaching about how great his product or service
was. It was a video with helpful information on how to
market your business. He focused on others and not on
your business. What tips could you give to help your
audience who reads your marketing newsletter? Now how
much more effective do you think those tips would be if you
gave them out on video, maybe even showing them in the video
what you are talking about. This is a very effective way
of using video in your marketing. The beauty is in the
end you direct them right back to the page you want them to