Why Are Commercials Remembered? The Power Of The Tag
What is a tag line? It is a short sentence
that identifies or brands you to your product. So how can
you create a catchy phrase or sentence that makes your
product or service stand out in prosective clients
First get a clear vision of your
main marketing message. Here are some clues in helping
you focus in on your main message.
What is the focus of your mission
What are the benefits your
clients will receive from you?
What is your branding or
image-how are you different from your
Lets take some examples of some of
the tag lines used in classic commercials and see how
they help you in recognize ways to come up with a
tag line for your company.
Sometimes You Feel Like a Nut, sometimes
This sentence is a double meaning.
In their case, they are talking about nuts in candy bars.
So when you think of this tag line it makes you think
about the product. But the commercials also focused on
the other meaning of nut (crazy or silly) so it gave the
people the idea that when you ate their product you could
act silly. Since this commercial was focusing on teens
(their target market) this tag line worked. What kind
of double meanings can you use in your tag
line to help your target market take
Plop, plop, fizz, fizz, oh, what a relief
This tag line actually is
instructions on how to use the product. You take two Alka
Selzer tablets, plop them in a glass of water, they fizz,
and then you drink it for relief from an upset
stomach. Can you find a catchy sentence to
explain how your product of service works?
Two mints, two mints, two mints in
This was focusing on the value of
the product. Two mints in one-it was like getting their
product for half price. What type of value does your
product or service offer? Can you create a sentence
to describe that?
It’s the real
This is a tag line that pointed out the
difference between their product and their competition. Coke
was the original soda flavor. Many other companies copied
them. Using the word “Real” makes them stand out as
the first and the best. How can you use words in your
tag line to show your product or service
stands out for the competition?
Now it is time to come up with a
List a number of keywords you use in
describing your business or product.
List a short sentence to describe
your mission statement, the purpose of your
List ways your clients benefit
from your products or service
List how your product or service
is superior to your competition.
Now with these notes
write down a few sentences that combine all of the above.
Do you think you have come up with a winning tag
line? If you think you have a winner, ask yourself these
Is it concise?
Is it distinctive?
Does it communicate your
If you noticed in the above
commercial all these tag lines were combined with another
powerful ingredient to tell their story. Did you
catch what that was? It was music. In
commercials they are sometimes referred as jingles.
How can you use music or jingles to create a powerful
message on video? We will cover that in our next