TOJMarketing finds stories in your business and creates
videos to share those stories. Maybe you are wondering, what
type of stories can you create on video to market your
business? This blog will cover some of the top advertising
videos and how they told a story about a product. By
investigating these videos maybe you can see how you can create
stories for your business.
One of the best storytelling commercials are
the commercials that are created for Hallmark. Each
tells a special story that highlights why it is important to
use their product. Watch the one below and afterwards we will
point out some of the techniques they used in this
This video takes an everyday experience we have all been
through. Whether we were seeing this story through the
mothers eyes worrying about the child on her first day of
school or the child facing the frist day of school, this
commercial had a way of pulling you into the story. You
felt the pain, which was the butterflies or the nerves of the
girl on her first day. The solution, a nice card placed
in her daughters backpack. Just reading that card and
knowing of her mothers love settled her nerves.
Now lets try another one. This video is a classic
commercial from the 80's. Those of you who were around
may of remembered Pacific Bell commercials with the tag line
"Reach out and touch someone". This video shows the
importance of doing that with this story.
The story again is something we can relate
to. The wedding day of this women's daughter. The
sadness of the empty nest is this woman's pain. A friend
calls and brightens the women with fond memories of their
past. The solution--use the telephone--or in this case
long distance service. A call from a friend made the
One last one. This is a emmy award winning commercial
for PBS a couple of years ago.
Again this tells a story. A story of a
fish that sought for a better life. This commercial gets
you so caught up in the story of this poor fish, that you even
forget it is an advertisement to the very end. The story
draws you in as you worry what will happen to this gold
fish. In the end he got what he wanted, to swim with the
big fish. Then the message fashes across the screen and
you know that it is there to show PBS makes you more empowered
by their television shows.
All three of these marketing videos told a
story. All the stories started with the characters
pain. In the first commercial it was the girls
butterflies on the first day of school. On the second it
was the sadness of the daughters wedding being over and coming
home to a empty house. On the third it was the fish
wanting to swim in bigger waters.
All three marketing videos solved the pain with
the solution. The first was the hallmark card that showed
the girl that her mother cared and it was going to be
okay. The second was the phone call that brightened the
mothers spirits. The last video of the fish
story was a little harded, but it showed the fish went to great
lengths to improve his life, because he was empowered.
Bringing home that if the TV viewer watched PBS their shows
would empower them.
So what pain or problems does your service or
products solve. How could that pain be expressed in a
story. Tell the story, create the pictures of your story
in your mind. Now picture that pain being solved by the
solution, your product or service. TOJMarketing can now
take that story and create it on video to share with your
prospective clients over the internet.
Everyone has a story. Let us help you
find your stories in your business and market them with